Beginnings in Italy: An Inspired Discovery
The Vietri story began in 1983 with a trip to Italy. Susan and Frances Gravely, along with their mother, Lee Gravely, took a journey to the Amalfi Coast. During their travels, they stayed in the picturesque town of Vietri sul Mare, known as a hub for ceramic artistry in Italy. The women fell in love with the hand-painted dinnerware they encountered at their hotel, each piece telling its own story with intricate patterns, vibrant colors, and traditional designs.
Impressed by the artistry and craftsmanship, the Gravelys visited local ceramic artisans in Vietri sul Mare and began to imagine the potential of sharing this artistry with American audiences. They were captivated not only by the beauty of the ceramics but also by the artisans’ dedication to preserving traditions passed down for generations.
From Passion to Business
Upon their return to the United States, Susan and Frances Gravely decided to start their own company, naming it Vietri in honor of the Italian town where they first encountered the captivating ceramics. Their mission was to bring the beauty and spirit of Italy to American homes through hand-crafted, authentic ceramics. Working directly with Italian artisans, Vietri established strong relationships with workshops and craftspeople, many of whom were family-owned businesses that had been producing ceramics for centuries.
As Vietri’s popularity grew, so did the company’s commitment to quality and artistry. Each piece is made using traditional techniques, including hand-painting and glazing, that make every item unique. The attention to detail and authenticity has set Vietri apart, earning it a loyal following of people who appreciate not only Italian craftsmanship but the heritage and culture that each piece represents.
Expanding the Collection: Celebrating Italian Artistry
Over the years, Vietri has expanded its offerings to include a wide variety of products beyond dinnerware, incorporating items like glassware, flatware, linens, and home decor—all inspired by Italy’s rich landscapes and historical artistry. Collections like Lastra, inspired by the molds used to make cheese in the Italian countryside, and Old St. Nick, a festive holiday collection hand-painted by Italian maestro artisan Alessandro Taddei, have become iconic.
These collections are more than just functional items for the home; they’re celebrations of Italian culture, from the rolling hills of Tuscany to the bustling streets of Florence. Each collection tells a story and evokes a unique sense of place, offering customers a way to bring a piece of Italy into their homes.
Dedication to Sustainable Craftsmanship
As Vietri has grown, so has its commitment to sustainability and ethical craftsmanship. The brand takes pride in supporting traditional artisans and using local, sustainable materials whenever possible. Many Vietri products are made from locally sourced clay and natural glazes, and the company continues to uphold Italy’s standards for quality and eco-friendly production methods.
Vietri’s commitment to supporting artisans and family-owned businesses has contributed to the preservation of Italy’s ceramic-making traditions. The company’s success has allowed these small workshops to thrive in a globalized economy, helping ensure that these traditional crafts will be passed down to future generations.
Vietri Today: An International Success
Today, Vietri is known worldwide as a leader in fine Italian tabletop and home decor. Their collections are carried in upscale boutiques, department stores, and specialty shops around the world, and they have become a favorite among those who value quality, craftsmanship, and artistry. From the dining table to the holiday centerpiece, Vietri’s pieces are crafted to bring people together and make everyday moments feel special.
With each collection, Vietri continues to celebrate Italy’s rich culture, honoring both the past and the present. The company’s commitment to authenticity, craftsmanship, and family heritage has created a legacy of beauty and tradition, ensuring that the warmth of Italy is only a table setting away.
In Conclusion
The history of Vietri is one of passion, tradition, and dedication to the art of Italian ceramics. From its humble beginnings as an inspired idea during a family vacation to becoming an internationally recognized brand, Vietri has remained true to its mission of bringing the beauty of Italy to homes worldwide. In every plate, bowl, and glass, you’ll find the story of Italy—a story of vibrant colors, artistic heritage, and a love for gathering around the table.
Vietri’s journey is a testament to the enduring power of craftsmanship and the magic of family traditions. Through their timeless pieces, they continue to invite people to celebrate life’s moments, big and small, with a touch of Italian charm.